Mobile Gaming Market
Mobile gaming is the fastest growing section of digital gaming but the beginning of mobile game proliferation roots back to in-home console-based platform era like Nintendo DS and PlayStation Portable. Initially adaptive version of popular console title was offered for mobile, and gradually Smartphone, tablet and connected console came into the picture. Today Smartphone leads the mobile gaming platform by users but tablets generate higher rates across paid monetization, micro transaction and advertising. Mostly casual and non-complex genres are popular on Smartphone platform but with better technical capability and user interface. Tablets have started competing substantively with console devices and may overtake them in the near future. Tablets now represent an attractive mid-core gaming platform.
The proliferation of App Store and SNS (social networking site) portal has greatly contributed to the development of mobile gaming market. Developers are now can sell games directly through app store and can build social community that leads greater scope for monetization. Cloud based publishing has enabled multi-screen publishing and seamless game play across mobile, console and mobile devices that fostered mobile gaming greatly. Recently iOS App Store surpassed other gaming optimized handheld channel by gamer spending and Google Play is estimated to exceed soon. Mobile gaming on App Store has become successful due to couple of factors like end user accessibility, flexible game-play location etc. that attracted more developers.
Mobile gaming business has also exploded with emerging revenue models like free-to-play (F2P), “advergaming” etc. Social and community dynamics is also a revolutionary factor that enhanced virality, user targeting, customer acquisition, and monetization, thereby mobile gaming is now generating huge DARPPU (daily average revenue per paying user).
It has already become lucrative business sector in the world continuously growing in the areas like USA, Europe, and APAC. The major growth drivers are explosion of data enabled mobile devices, F2P revenue model and in-game advertising that includes display banner, interactive, video ads and “advergaming” (brand sponsorship).
Mobile Gaming Market Dynamics
Mobile gaming played on small screen devices has exploded within the digital gaming industry as a major trendsetter. The epic rise of downloadable and mobile online games takes the industry onto the scene with hundreds of millions of users and billions of dollars valuation in less than five years. It has become the phenomenon and life style now.
Traditionally it is boomed because of incredibly low entry barrier, walk in game play nature, low priced game, easy to learn functionality and bite sized gameplay. Later on, it extended to social and online platform along with free-to-play (F2P) option and aggressive virality. Gradually the monetization has also changed its shape with innovative bundle model, advertising prospect and in-game content sales.
In consequence, the fast-moving gaming companies turned into multi-million powerhouses and at the same time CPA (cost per acquisition) went up and gradually started leveling up with ARPU (average revenue per user). Thus, the gaming industry, in gross scale, started suffering with monetization of millions of users across the platform of mobile, tablet, connected console, and social. The mobile gaming company compromised the game experience with potential revenue by entering in an arms race of invasive advertisements and in-game banners. As a result, most of the game network has suffered from low ROI margin and nearly equal CAPEX and OPEX.
But the noticeable trend is with the change of user consumption method especially after the mobile online invasion. Mobile platform invades the social communication world as it is more real-time, handy, and robust. People adopted mobile social life style.
The gaming industry sooner realized the trend and game developer jumped onto the amazing world of second screen social gaming i.e., mobile devices, tablets, connected consoles, smart TV etc. and still exploring. They also searched for niche market having low CPA but good ROI, the needful reason of emergence of local social networks. Lately the whole industry is moving towards using local contents and mashing up games across device platform or social networks.
The industry became too fragmented in nature. The innovation was something necessary at some point i.e., new genre, higher resolution game, in-game interactivity, addictive mechanics etc. After acquiring millions of user mobile gaming companies realized that the emphasis should be given on user retention not the innovation. Thus, lately the whole industry is focused on altering/upgrading in-game experience on periodic basis rather than creating a whole new game. Similarly, the business model has also experienced a transition from free-to-play to freemium and social casino style game or real money game.
Mobile Gaming Asia Market Report
This extensive study represents a comprehensive analysis of mobile gaming opportunities worldwide. It provides insights into the mobile gaming business and analysis of current limitations, challenges, and opportunities. The report evaluates current and future mobile gaming technologies, new media and its dynamics with mobile gaming business.
The report includes mobile game development studios, publishing companies including local Appstore and social networks, gaming economy management companies, mobile gaming business model and drivers, global and Asian gaming business prospects, and mobile network operator. This edition further expands upon the previous edition to add the following:
- In-depth analysis on mobile gaming market entry and success strategies
- Mobile gaming investment outlook and projection trend over 2020 – 2030
- Wearable influence on mobile gaming prospect
- Local Appstore and game network analysis
- Mobile gaming service and economy management provider analysis
The report also forecasts Global Mobile Gaming Market along with Mobile Gamer Data and Mobile Gaming Demography Analysis during the forecasted period of 2022 to 2030.
- Learn Mobile gaming market trend, market forces, market limitations, legal ecosystem, and mobile gaming value chain
- Understand the business model along with monetization methods and metrics
- Learn wearable influence on mobile gaming
- Learn success strategies of mobile game developers, publishers, Appstore, and gaming service providers
- Understand inherent strategies taken by mobile carrier in response to mobile game distribution
- Learn underlying lessons to become success in mobile gaming business
- Understand the mobile gaming demography
- Learn the market projection for global Mobile Gaming market and Mobile Gamer during 2020 – 2030
- Outline exclusive recommendation for value chain partners
- Global Mobile Gaming market poised to reach USD $359.5 billion by 2030
- Gaming Management provider will experience highest CAGR during forecasted period
- Mobile social game will hold highest market share
- Consumer payment will be the highest market share within gaming service segment
- Retail industry will be the fast adopter in branded game segment
- North American region will lead the mobile gaming market
- Global Mobile gamer will reach to 3.85 billion by 2030